Who doesn’t love a bargain? While high-end makeup brands deserve time in the limelight, affordable brands do too. Continue reading for the best of Britain.

Photo of five stacks of British pound coins.
Photo of five stacks of British pound coins
Image by PublicDomainPictures from Pixabay

Makeup doesn’t have to be expensive to feel luxurious. In fact, I’ve made it my mission to scope out the British makeup brands delivering quality products at a fraction of the price. Some of these have been around a while, but they’re brands to trust for this reason. What makes a makeup brand so worth your time? Today it’s all about makeup brands slaying quality without the price tag.

Revolution Beauty

We have now grown to become a global brand that still stands for the same values – inclusivity, diversity, disrupting outdated beauty perceptions. We believe everyone should have access to quality make up if they want to, and that every definition of beauty deserves to be celebrated.

Adam Minto, founder
Photo of makeup - a colourful eyeshadow palette
British brand Revolution produce excellent makeup
Image by Ichigo121212 from Pixabay

For me, it all started with their eye shadow palettes. They’re creamy, pigmented, and affordable, so it’s no wonder my sisters and I became obsessed with Revolution makeup.

Then came their foundation and concealers, which matched the likes of Tarte and Estee Lauder. They don’t test on animals and are 76% vegan. They are slaying the makeup market across multiple levels, even venturing into the skincare game recently.

Under the Revolution Beauty name, there are six individual brands producing new products every week. This beauty brand celebrates its inclusivity and advocates the message that makeup should work for everyone.


  • Revolution Glow Splendor Bronzer
  • Revolution Conceal and Define Concealer
  • Revolution Luxury Banana Powder


Photo of makeup brushes
British brand No7 has a great range of makeup and tools
Image by kinkate from Pixabay

This brand is a British icon. Known for anti-aging skincare products that don’t break the bank. No7 has earned quite a following and their makeup products are no exception.

No7 is famous for quality mascaras that create full, lengthened lashes. It’s a brand is produced by UK beauty retailer and pharmacy Boots.

No7 makeup tools shouldn’t be overlooked either. The company boasts an impressive collection of brushes and sponges to assist seamless makeup application.


  • Airbrush Away Primer
  • Perfect Light Loose Powder

Brand #3: Collection Cosmetics

Photo of makeup - four lipsticks
British brand Collection Cosmetics sell award-winning makeup
Image by aleksandra85foto from Pixabay

I’ve used this British makeup brand for years. It’s a strong favorite with influencers and bloggers who regularly dub the Lasting Perfection Concealer as the best of all time. It’s no wonder it’s their bestselling product.

I have to admit, I’ve been buying it myself for nearly ten years. More than that, Collection Cosmetics offer budget alternatives to high-end bronzers, eyebrow kits, eyeliners and more, at unbeatable prices.

Check out their blog online for makeup looks, tips and more. This multiple-award-winning brand sells in Boots and Superdrug in the UK but can be sourced on Amazon.


  • Lasting Perfection Concealer
  • IncrediBROW Eyebrow Kit
  • Velvet Kiss Moisturizing Lip Cream

Rimmel London

Photo of makeup - powder and a brush
Rimmel London is a British classic in the makeup world
Image by summa from Pixabay

This makeup brand and I go way back. The very first mascara I ever owned came from this British brand, and it was such an exciting day. With the likes of Kate Moss and Georgia May Jagger reigning the campaigns, Rimmel’s makeup has ruled the budget beauty game for years.

Popular British YouTuber-turned-actress Tanya Burr swore by their Translucent Pressed Powder, insisting it was one of the best out there.

What many people don’t know about this brand is their commitment to self-expression and their movement against beauty cyberbullying with their #IWILLNOTBEDELETD campaign. Check it out their incredible work with authentic stories and how they plan on dealing with the 115 million images taken down last year because of beauty cyberbullying.


  • Lasting Finish Foundation
  • Super Gel Nail Polish
  • Wonder’Luxe Mascara


I love a bit of high-end luxury now and again, but at this time of economic uncertainty, it’s good to consider affordable makeup options too, especially as the quality can be just as great. What budget brands are popular in your country?