Technology has become part of our daily lives. Everyone today has a cell phone, so it’s no surprise that technology in the form of apps and websites are now part of our beauty too.
Technology and beauty smart-devices are getting even smarter. It’s now thought that the global beauty device market represents $74B+. This is mostly driven by the increasing capability of detecting skin disorders, as well as more awareness of the effects hormonal imbalance can have on the skin, coupled with the recent explosion of skincare within the broader beauty sector.
Large brands and beauty corporations are building tech savvier systems to personalize skin care treatments. Technology that can gather behavioral patterns of shoppers is then used to encourage loyalty within their brand. Brands, such as L’Oreal, have developed a wearable sensor to track sun damage and skin pH levels. Other major brands have also developed tech-enabled skin care systems such as skin scanning devices, like Johnson & Johnson’s Neutrogena Skin360, and 3D printed face masks like Neutrogena MaskiD technology.
Like all great marketing campaigns, most corporations use beauty technology and devices to direct their customers to their brand’s products. It’s thought that the technology and beauty devices now providing brand-agnostic product recommendations will appeal to more and more consumers in the future. The one drawback for the companies that are dabbling and creating these new technology beauty apps could be the struggle to ensure consistency of use.
Affordability could also be an issue that companies face while managing a new age of tech-savvy beauty consumers. As to be expected, technology and smart beauty devices are being marketed as high-end products. These device prices range from $50 -$300, with more luxurious technology devices priced at $6500 – $8800.
With more technology been thrown at us seemingly every day, there are tremendous, and sometimes life-threatening, consequences that can come from it. No matter what race, color, age, or ethnicity you are, we are all human. We tend to feel the same way and have the same reactions to how we look or don’t look.
Beauty technology systems can be a great addition and source of information to add to our skincare routines. But what if at some point there is a beauty app that takes your beauty just that one step further? We already live in a world where if we look a certain way, then we are thought of as more beautiful.
‘Beauty Score’ is another Face++ technology that’s at the beta stage. It applies machine learning to evaluate a person’s attractiveness, says the company, and can recommend makeup to ‘improve’ their appearance, and link individuals to their ideal matches online.Source: hackandcraft
As a woman and mother, this is very troubling to me. In some cases, it could negatively impact the body image of girls, boys, men, and women everywhere if they score less then what is classified as “attractive.” No one, not even technology or a beauty app, can define who is beautiful and who is not. I for one cannot imagine living in a world where we all look exactly the same. How awful would that be?
Technology is great and has enabled us to stay connected through tough times. Beauty technology is not going away, and we need to use it in a way that benefits us as consumers. Beauty is what we all aspire to, and technology beauty systems will help us age better and reveal what we need to be our most beautiful selves. So bring it on, but use it wisely, and make your own decisions on which beauty system brands work best for you.
What are your favorite beauty brands? Have you used any technology associated with it? Be sure to leave me a comment and tell me all about it!
Yours in Beauty, Sarah