Writing a blog can be difficult to learn if you’re used to writing in different forms. Here are a few tricks for seasoned writers to help you learn to write like a blogger.
Try Writing the Way You Talk.
For some writers, this can be harder than it seems. After writing who knows how many essays and research papers, it’s difficult to get rid of the voice in your head that says your writing should be long and ostentatious.
But writing for a blog usually requires a shorter, less formal voice. Imagine you’re talking directly to a regular reader or having a conversation with a friend. This may help you get closer to the tone you’ll want while writing a blog post.
Also, it might be easier to put words on the page if you think about writing this way. If writing in a less formal tone feels uncomfortable, remind yourself that you can always go back and edit once you’re done.
Brevity is Key.
Most of the time, you want to be brief while writing a blog post. For some writers, this may make writing a blog post a lot easier. If you procrastinate a lot when you write, it may seem less daunting when you know you only have to write a page or two.
For some writers, though, it may be difficult to know when to stop writing a blog post. Sometimes it can help if you make your topic as specific as possible. Splitting an idea into smaller ideas makes it easier to stay brief and helps you generate more ideas for your blog.
Editing your blog post afterwards can also be a simple way to cut down on your word count. After you finish writing, just look over your blog post and ask yourself which parts you might cut out. You can even cut and paste any parts you remove and use them to start another blog post.
Remember to Write With SEO, Not Before It.
Like I said in my last article on SEO, one mistake many writers make is neglecting SEO until after they finish writing the article. If you’re unfamiliar with SEO, this may seem like the easiest way to write a blog post. However, tacking on SEO after writing the article wastes time. It also makes for awkward and stilted writing.
It may be difficult to remember to include your keywords as you’re writing the post. But it won’t be as difficult – or as time-consuming – as going back through your finished post and trying to make your keywords fit into any space you can find.
Instead of doing this, try writing with SEO. Pick your keywords before you start and try to keep track of them as you write. It may help to begin your draft on the blogging platform, instead of starting on a different document and then moving to the blogging platform.
If you’re used to writing for something other than a blog, managing SEO in your blog posts may feel like an embarrassing compromise. However, it’s important to remember that SEO makes sure people will see your blog posts on the internet. It’s a minor sacrifice to make sure people see your writing.