There are many things we can do by running a blog, including marketing. Blogging lets you share information and stories about your business. Here’s why blogging could be a fresh marketing strategy for small businesses.

Making a blog can be a perfect marketing strategy for small businesses.
Making a blog can be a perfect marketing strategy for small businesses.
Original photo from canva.com. Graphic by Haydee Vanegas.

One of the best parts about blogging is that it is a great way to connect with people and share content, which is the chief marketing objective. Thanks to marketing, businesses can connect and attract customers. One of the best marketing strategies is blogging!

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. “

American Marketing Association

Marketing helps get the word out about your business and enables you to connect with your customers. The better you market yourself, the more publicity you get for your business. And more publicity means more customers.

How can blogging become a marketing strategy for small businesses?
How can blogging become a marketing strategy for small businesses?
Original photo from canva.com. Graphic by Haydee Vanegas.

According to the AMA, there are 6 types of marketing. Your marketing strategy should match how big your business is. So, for small businesses, you’ll need inexpensive marketing strategies that require a low amount of resources. Here are 3 types of marketing that relate to small business blogs:

Influencer Marketing

According to the Association of National Advertisers (ANA), influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.
In influencer marketing, rather than marketing directly to a large group of consumers, a brand inspires or compensates influencers (which can include celebrities, content creators, customer advocates, and employees) to get the word out on their behalf.

AMA

By reaching out to low-cost influencers, the word of your business and blog spreads to your target audience. This specific marketing strategy will help grow your small business.

Relationship Marketing

According to the Association of National Advertisers (ANA), relationship marketing refers to strategies and tactics for segmenting consumers to build loyalty.
Relationship marketing leverages database marketingbehavioral advertising and analytics to target consumers precisely and create loyalty programs. 

AMA

Relationship marketing means getting to know your customers really well. Knowing their desires and tailoring to them will make them more likely to be a repeat customer of your business. Try using a loyalty program for your business (like a punch card) and see how people continue to shop from you.

Keyword Marketing

Keyword marketing involves placing a marketing message in front of users based on the specific keywords and phrases they are using to search.[1]
A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing results in the placement of an ad when certain keywords are entered.
Note that in SEO, this term refers to achieving top placement in the search results themselves.

AMA

Your small business’s blog should already have posts that use SEO, so it makes sense to use as a marketing strategy too. Getting your blog to rank higher means more people find it in the search engine, which can lead to more customers.

There are 6 different types of marketing!
There are 6 different types of marketing!
Original photo from canva.com. Graphic by Haydee Vanegas.

How A Blog Helps Your Small Business Marketing

By using one, or maybe all three, of these marketing strategies you can grow your small business blog exponentially. The most important strategy for blogging for your small business is Keyword Marketing. Like I said, with your posts already SEO optimized, this should be your first line of marketing.

Once you’ve mastered SEO/ Keyword Marketing, you can incorporate the other two marketing strategies. By writing your blog, you’ll know what your customers are looking for from your small business. You can focus on the things they like seeing from you and steer away from the things your audience doesn’t respond well to.

After you’ve gotten a decent following for your small business’s blog and have repeat customers, you can reach out to influencers to use them as a marketing strategy. This will require research and compensation for the people you hire, but they can recruit their audience to become faithful patrons of your small business.


So there you have it – blogging can be a wonderful marketing strategy, especially if your small business is just starting. There are tons of sources about starting a blog and how to do it successfully. Aroono is one of those amazing sources! The best thing you can do now is get started.