Finding an email marketing service that fulfills your needs and requirements isn’t that hard nowadays. However, we have some favorites. Here are three of the best email marketing platforms for 2020.
In my 5 year experience as a digital marketer and content writer, I’ve grown very familiar with the email marketing industry. Many people say that email marketing is a dated and ineffective practice nowadays. But it’s quite the opposite! Even though it’s old-school, email marketing builds loyalty, increases brand recognition, and drives sales.
There are a lot of email marketing platforms to choose from, so choosing the best one is very important for your business. Email marketing is one of the most cost-effective strategies for small businesses, as it’s easy to manage and gives you total control.
What Should You Look for in Email Marketing Platforms?
The best email marketing platforms should enable you to design your email campaigns easily and give you detailed analytic reports. You should be able to create highly engaging emails and send them to a targeted audience without a lot of work – we call this process “marketing automation.”
Here’s a list of key things you should look for when choosing the best email marketing platform:
- Integrations: Your email platform needs to link up to your blog, online store, CRM, and analytics tool.
- Automation: In email marketing platforms, marketing automation is one of the most important features. Make sure your software offers that.
- Deliverability: The best email marketing platforms will ensure that your email campaigns do not end up in the spam folder.
- Easy to use: It should have a drag-and-drop editor that is easy-to-use, and will let you design your emails with no coding.
So, let’s look at some of the best email marketing platforms for your business in 2020:
Mailchimp is one of the most popular email marketing platforms, and my favorite one. MailChimp has grown into a full-featured marketing platform and it’s very easy to use. You can easily integrate Mailchimp with WordPress and many other website platforms. Mailchimp comes with an easy drag-and-drop email builder, autoresponders, contacts segmented into groups by your choice, and tracking for analytics.
Mailchimp is probably the best and the cheapest amongst the marketing automation and email marketing platforms. I highly recommend you try it. The forever free plan allows you to send 12,000 emails for up to 2,000 subscribers monthly, so see if Mailchimp suits your needs.
Similar to Mailchimp, Sendinblue is one of the best email marketing platforms you can get. This email marketing solution is perfect for small and midsize businesses, but its paid subscriptions are more expensive than Mailchimp. Also like Mailchimp, Sendinblue has a free subscription offer, too. Sendinblue offers SMS marketing, so you can interact directly with customers for urgent messages or time-sensitive offers.
Overall, Sendinblue is similar to Mailchimp in many ways, but personally I still prefer Mailchimp because of the better templates it offers. Sendinblue templates are very basic and could use some improvement. Nonetheless, Sendinblue still deserves the spot in the best email marketing platforms for 2020.
With very flexible and affordable plans, Mailerlite serves over 600,000 customers worldwide. The experience I’ve had with Mailerlite is similar to Mailchimp. With an interface that is very easy to use and responsive email designs, Mailerlite is one of the best free email marketing platforms. It’s great for businesses with 1,000 or less email subscribers.
Mailerlite’s free option gives you a drag-and-drop editor, just like Mailchimp. It also makes sure your newsletters are mobile-friendly. If you’re looking for outstanding features and excellent email delivery, Mailerlite is a great platform.
Having an email marketing platform is crucial to helping your website grow. These three recommendations are some of the best in the field. Which one do you use? Let us know in the comments!