Social media is an exceptional networking tool for bloggers, but it can also be a splendid way to brainstorm ideas for your next blog post. If you’re stuck for ideas, here’s how to find help on social media. 

How to use social media to kick your writers block
How to use social media to kick your writers block
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Once you’ve developed a decent-sized following on social media, it’s vital to maintain your audience by posting regularly. If you’re like me and social media is a chore for you, this can be pretty draining.

However, while it may feel like social media is taking up all your time, it’s useful for a lot more than just promotion. If you’re stuck for ideas and trying to fill your social media quota for the week, here are some ways you can multitask.

1. See What’s New in Your Niche on Social Media

Social media can be a great way to research your niche
Social media can be a great way to research your niche.
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I’ve said before that the Internet’s most significant advantage is its scope. If it exists and someone wrote about it, I can almost guarantee there’s a social media group dedicated to it somewhere. Once you find them, these spots are a significant source of both potential audience members and blog post ideas.

Do you see a lot of newcomers in your niche asking the same questions? Your next blog post could be a resource for them. Did a prominent person in your niche say something brilliant or infuriating? Let your audience know where you stand.

Blogging is a social art. It may seem more honest or original to brainstorm ideas alone, but truthfully, most ideas are part of an ongoing dialogue. People write so they can disagree with each other or help each other. Social media can be a marvelous way to join that dialogue.

2. Use Social Media to Conduct A Survey

Social media is a great tool for conducting surveys
Social media is a great tool for conducting surveys.
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Doing surveys is one advantage of increasing your following on social media as a blogger. Your blog will get more attention, and you’ve got a simple way to address your readers. They won’t even have to come to your blog to hear from you!

Surveys can be helpful if you’re stuck for ideas. Go on social media and set up a study to see what your readers would like to see on your blog. If you’ve never done a social media survey before, Facebook and Twitter have an easy to navigate system.

Maybe ask them their preferences about something in your niche and see if you can write a blog post related to that topic. Or you could ask them to name their favorite article or subject that you’ve written about so far. Then return to that post or topic and see if you can stretch those old ideas out a little further.

3. Start a Conversation on Social Media to Brainstorm

Starting conversations on social media can help you generate ideas
Starting conversations on social media can help you generate ideas.
Photo by Luke Chesser on Unsplash

Having conversations is another use for all those social media groups related to your niche. If you’re looking for a way to brainstorm or just bored and want to talk to someone about your niche, these groups are exceptional for striking up a conversation.

Check out a group related to your niche, or a tag related to a topic you’ve tackled on your blog. If there aren’t any interesting threads in progress, you can try to start one. Ask about your niche, slap on a few hashtags, and see what happens on social media.

Again, it may feel like stealing ideas, but sometimes groups conduct the best brainstorm sessions. You can always credit the people who joined the conversation on social media when discussing it on your blog. Plus, if you let people know you’re there to brainstorm, it might interest them to see your ideas.


Managing social media may seem like a chore, but using social media can be a marvelous way to brainstorm ideas for your blog when you have no idea what to write. Strike up a conversation or do some research on social media, and you’ll draw attention to your blog and generate ideas at the same time.