You don’t want your layout to turn viewers away. Blogs need something simple yet informative. Avoid these 4 layout fails at all costs.
1. Too Cluttered or Plain
There’s a fine line between a layout that’s too cluttered and too plain. If you put too much information on your page, viewers will leave without even reading the first sentence. It makes them feel like they have to make a time-consuming commitment.
If your blog is almost empty, your viewers will feel like they’ve wasted their time clicking on your page. They’ll leave. You need to put only the essential information into your layout. Keep it simple. Leave some white space between information, but not a glaring amount. If you have too much white space, add a picture or video.
2. An Outdated Layout
If you want a modern-day blog, avoid anything that looks like it dug itself out of the 80s. No clashing colors. No emoticons. Please use full, proper sentences. You’re representing yourself and your blog. Even if you have a vintage blog, you need to represent it in a modern way, to your modern audience.
Get rid of the sidebars, the obvious stock photos, and the home page that scrolls on for ages. No one wants that anymore. We want a simple design that informs us what you are doing while pleasing the eye. If you want to know what to avoid, check out Global Spex’s 8 Outdated Trends.
3. Not Mobile-Friendly
You always need to check that your blog layout works on a mobile device. I’ve had a few instances where I didn’t check and later realized my layout didn’t work at all. Avoid fitted tables and charts that don’t resize for smaller devices. Avoid spacing that doesn’t line up on a phone.
Columns can be tricky too. They don’t always resize on a phone the way you think they will. Before you publish your page, decrease the size of your computer window. Drag it down until it’s the size of a phone screen. That’s the easiest way to check if your blog layout is mobile-friendly.
4. Not a Cohesive Layout
If the home page is blue with pictures, but the next page is yellow with long paragraphs, avoid that blog layout. It will turn viewers away fast. You need to choose one or two elements from your blog layout and keep them uniform throughout your blog.
If you keep the color and font uniform, every page needs to have those elements. No exceptions. This is how viewers recognize that this is your blog. They become attached and think of these elements as a part of your brand. It’s the same way we contribute logos and colors to our favorite businesses.