Nowadays, having a functional and modern website is one of the most crucial factors for a successful business. But how do you know when it’s time for a new one? These are the 5 signs you need a new website design in 2020.
According to the recent surveys, 75% of people will judge the quality of your brand based on their experience on your website. The website is one of the first things that your potential customers will see, and that’s why it’s important to have an excellent website design.
If you have an old website that worked well in the past it doesn’t mean you need to cling to it. Outdated websites can affect every aspect of your online success – from visibility in search engines to how many conversions you’re getting.
That’s why having a new website design in 2020 is a must and these 5 signs will show you it’s time to redesign your old website with a new modern one.
Signs That You Need a New Website Design
1. Your Website Isn’t Mobile Responsive
If you don’t have a mobile responsive website, it means your website doesn’t show well on mobile phones and tablets. Statistically, over 50% of total visitors access your website from a mobile phone or a tablet. That’s why something considered a luxury a few years ago is now a must for your new website design.
This is the first and the most important feature you need to implement in your new website design. It will be easier for users to navigate the website, and it’ll show your content better. Also, Google now ranks websites based on mobile experience too. So, you stand a higher chance of ranking on Google if your website is mobile responsive.
2. Your Website Doesn’t Have SSL (Is Not Secure)
Having an SSL (Secure Sockets Layer) on your website is something that is obligatory these days. If you have an SSL certificate on your website, that means the connection your customers device has is secure and encrypted. SSL will confirm that your website is safe to do business with.
If your website is not secure, you’ll have low chances of ranking high in search engines. That’s why the SSL certificate is a must for your new website design. Depending on where you host your website, it’s a free or cheap upgrade (around $8 a year.) For example, WordPress has automatically included SSL encryption on their websites since 2015!
3. The Design Is Outdated
The online world is changing fast. The way your website looks and works is very important for the user experience. If your website hasn’t had an update in over 3 years, it’s probably time for a new website design.
The look of your website reflects your business. That’s why an outdated website will reflect badly on you. Today’s web technologies allow you to implement redesigns and new features easily, so you need not worry about losing a lot of time and money on a fresh look.
4. Your Website Is Slow
New website design is mandatory for websites with a slow loading speed. First, it’s annoying for the user and second, it harms your ranking on Google. There are several reasons your website may be slow:
- The way it’s coded
- Your hosting and server features
- Media file sizes
If you don’t have the numbers on how quickly your site loads, you can always use the Developers Tool on Google. It’ll show you everything you need to know to improve your website speed.
5. You Haven’t Optimized Your Website For Search Engines
If your website isn’t ranking amongst the top search results with keywords, you may have a problem. You may not have enough SEO keywords in your blog posts. SEO is very complex and affected by all the things we previously mentioned in this article.
When search engines rank you on the bottom under your competition, it’s can be hard to climb your way up, but it’s not impossible. If you make all the previously mentioned changes on your website and you use SEO correctly, you’ll notice the results immediately. New website design plays a tremendous part in improving your rank on search engines.