Setting up an effective E-Newsletter is important, as it helps with audience engagement and blog traffic. Follow these steps to set up your unique E-Newsletter. Then sit back and watch your blog grow.

Use your E-Newsletter as a helpful blog marketing tool.
Use your E-Newsletter as a helpful blog marketing tool.
Image by talha khalil from Pixabay

1. Build an Audience

The first step in crafting your E-Newsletter is to build up your audience. Add the option to your blog to sign up for your E-Newsletter. From there, you can buildup a list of emails to send your newsletter out to.

2. Build Audience Engagement

Keeping up with audience engagement is the next step in setting up your E-Newsletter. An engaged audience will keep coming back to your blog for more content.

Social media can help attract more readers to your blog. Use social media to ask what your readers want in an E-Newsletter. Conduct a poll to see if your readers want a weekly or monthly newsletter.

3. Create E-Newsletter Content

An E-Newsletter filled with informative content will increase audience engagement.
An E-Newsletter filled with informative content will increase audience engagement.
Image by Kate Stejskal from Pixabay

The key to a successful E-Newsletter is the content. Include helpful and informative information in your E-Newsletter. Update your readers on your blog and the direction you are aiming to take it in.

Include previews or snippets of recent blog posts. Let readers what blog posts and topics are coming soon. Be sure to include helpful resources in your E-Newsletter too. This can help tie everything together and give it a sense of purpose.

4. Include Links

Your E-Newsletter should be full of links. You can link off to a variety of places, but the top links you’ll want to include are:

  • Your blog’s homepage
  • Specific blog posts
  • Your social media handles.

You can also include external links to other sites you would mention in your blog posts. If you have relationships with advertisers, consider linking them in your E-Newsletter.

#5 Formatting

Format your E-Newsletter so it looks attractive and is easy to read. This will help with e-mail marketing and audience engagement.
Format your E-Newsletter so it looks attractive and is easy to read. This will help with e-mail marketing and audience engagement.
Image by Pixaline from Pixabay

Proper formatting is the last step in creating your effective E-Newsletter. Make your E-Newsletter clear, concise, and clean. Your newsletter should be fun to engage with and easy to read.

Your E-Newsletter should be accessible on mobile phones too, so your readers can look at it on the go. Add a share option at the bottom of your newsletter so your audience can share it with others.


Follow these steps to create an E-Newsletter for your blog. Newsletters help to increase audience engagement and blog traffic. This helps your blog grow!