Pinterest is a brilliant marketing tool for your blog. This social media platform will allow you to market your blog to an audience of millions. Take advantage of this free marketing tool today.

Pinterest is a helpful marketing tool to increase your blog traffic.
Pinterest is a helpful marketing tool to increase your blog traffic.
Image by kirstyfields from Pixabay

1. Set up and Pinterest Account and Link It to Your Blog

It makes most sense to name your Pinterest account after the name of your blog. This will allow your brand, products, and blog to gain visibility amongst users of this social media site. By linking your account to your blog, readers can easily find their way to your blog from your Pinterest profile.

2. Create Pinterest Boards Based on Content Topics

Organize your blog's Pinterest page with boards. These boards will help direct people to your site and increase blog traffic.
Organize your blog’s Pinterest page with boards.
These boards will help direct people to your site and increase blog traffic.
Image by Gerhard Janson from Pixabay

The whole concept of Pinterest is there to have bulletin boards with “pins” saved to them. Come up with as many relevant content topics as possible and make boards dedicated to them. These boards will serve as places to market your blog and blog posts.

This will help increase your blog traffic and help your audience find useful information. Don’t limit yourself to just advertising your blog on these boards. Use your Pinterest boards to share quotes, pieces of advice, humor, recipes, or sell products.

3. Create Pins With Attractive Images That Link to Your Blog Posts

Creating a pin on Pinterest is straightforward. Just click the add pin feature on one of your boards to get started. From there, upload your blog post’s featured image. There is a place for you to copy and paste your post title and link.

Having these items in your pin will help other Pinterest users to discover your blog and read your blog post. This makes Pinterest such a useful marketing tool for bloggers.

4. Use Relevant Hashtags on Your Pins

Using hashtags on your Pinterest pins is another way to market your blog with this social media platform.
Using hashtags on your Pinterest pins is another way to market your blog with this social media platform.
Image by Tanja-Denise Schantz from Pixabay

Pinterest, like most other social media sites, is centered on hashtags. Users can enter hashtags followed by words or phrases to search through the site. This is where your blog’s keywords will come in handy.

For each pin you create, you’ll also want to list a variety of applicable hashtags. The more hashtags you use, the better. Go beyond just your focus keywords and include current industry trends.

5. Check Back Regularly to View Your Analytics and Feedback

You can visit your Pinterest account, boards, and various pins anytime to see how they’re performing. Each individual pin will have three analytics stats: views, saves, and link clicks.

The link click number is what you’ll want to pay special attention to. The higher your link clicks, the more people are finding their way to your blog via this marketing tool.


Your Pinterest account also offers a variety of analytic tools for you to learn more about your audience and trends you may want to check out. The analytics portion of this social media site will be your most helpful tool for marketing your blog.

You can also pay for ads on this site to promote your blog and help increase blog traffic. Head on over to Pinterest today to market your blog. This social media site can be an incredible marketing tool for growing your blog and making it profitable.