Social media is an enormous part of promoting your blog, but it doesn’t come naturally to everyone. Here’s how to use social media to your advantage when you can’t stand using it.
I probably shouldn’t be saying this, considering I write for a blog about blogging… but I’m not too fond of social media. I didn’t even really have any social media, except an obligatory Facebook account where I only followed family members and never posted anything until about two months ago when it became necessary for the blog.
Now I try to use it more frequently because social media is one of the most powerful networking tools you’ll ever have as a blogger. If you’re like me and can’t stand social media, here’s how to use it to your advantage without being sucked into it.
Make Sure You Have All the Main Social Media Platforms
Three months ago, I only had Facebook for family members and classmates only. Since then, I had to add Instagram and Twitter, which I’ve mostly used for blogging purposes only.
If you’re not used to being online a lot, having too much social media can be overwhelming. However, you don’t have to use all of them constantly. It’s best to focus your efforts on one main social media platform, but it’s good to have all your bases covered.
Reach Out to Your Friends on Social Media
If you’re trying to build up a following on social media, it’s best to start by reaching out to people you know in real life. Answer your classmates’ friend requests you keep forgetting to accept. Reach out to your cousins. Ask for your new friend’s social media the next time you see them.
Having more friends will boost your blog’s social media presence by ensuring that more people see your blog posts. This way, you’ll have a group of people who will be receptive to your blog posts the next time you share them on social media. Besides, it doesn’t hurt to stay in touch with old friends, even if you don’t enjoy doing it through social media.
Have A Social Media Schedule
Some of my friends dislike using social media because they’re worried about getting sucked into it. If you have that problem, there’s a simple way to avoid it: work on a social media schedule. Simply put, try to make social media part of your blogging routine.
Every day you spend writing, try to spend at least a few minutes on each of your platforms, making connections, and staying up to date with your social media friends. Whenever you share a blog post on social media, like someone else’s photo or comment on their latest post, so you can stay afloat on social media without getting sucked in.
Join Groups That Will Help You on Social Media
In my last article, I talked about how the Internet has groups for pretty much everything. If it exists and people are interested in it, chances are there are Facebook groups and a few blogs dedicated to discussing it. If you can find a social media group related to your blog’s niche, you might find people who become regular readers of your blog.
Try looking for these groups or pages on your social media. Once you’ve found them, follow them and try to keep a semi-regular presence there. This will help you boost your social media skills and presence, so more people will see your posts.
It’s sad but true: social media is pretty much inescapable these days, especially if you have to use it for your blog. However, you don’t have to get sucked into social media to use it to promote your blog successfully. Let us know how this guide helped you in the comments!