Would you rather visit a wall-to-wall page of words, or a page scattered with white space? The choice is simple. Your audience will respond better to white space.
Keep it Simple
Spring cleaning doesn’t just apply to just your home. Clean out your blog. Make it inviting for your audience. Too much of anything is never good. Leave white space to let your audience breathe.
Add a Pop
A simple pop. Color. Media. That’s your best friend with simplicity. Give your blog an eye-catching statement.
This will attract your audience, bringing attention that you didn’t realize you could have. It’s all in the aesthetic. Pick a color. Pick a theme. Pick a layout. Run with it!
Show off Your White Space
Audiences love seeing standout blogs. How are you supposed to make yours stand out? Try using media in ways your competitors aren’t thinking of. Did you realize my background is just a chart? That’s all it is. Be creative with the tools given to you.
Do you need all that information on your page? What can you cut out to make your blog simpler? I’m talking simple words. Simple graphics. Simple theme.
The more complicated your blog becomes, the harder your audience will have to work to understand it. They want clean, easy-to-navigate pages. Give them that.
Simple Ways to Add White Space in your Blog
- Add Visual Media
- Trim the fat (content-wise)
- Don’t single-space
- Stick to one color or theme
- Center your images
- Use Large Margins
- Keep your Paragraphs Short
- Use Headings
- Try out lists and charts
- Don’t cram too much on one page
Plan Things Through
Going into your blog with an idea of how it will look is helpful. Winging it might work sometimes, but eventually, it will fail you. Draw up what you want your blog layout to look like. Or throw in placeholders on your page. That way, you don’t have to worry about it later. You can just fill in the layout.
Does White Space Make Sense Now?
Adding white space in your blog benefits your audience. It keeps them from feeling like they have to make a 10 minute commitment to navigate your page. Keep your blog short and to-the-point. Audience attention spans are brief. At the maximum, you have their attention for a minute. Make that minute count.
Make your blog stand out. That’s what your audience is looking for. A blog that stands out. White space is the perfect way to do that. It allows you to get creative and think outside of the box. How are you going to incorporate white space in your blog?