There’s an audience out there waiting for your content. All you have to do is identify who they are and how you’ll reach them.
Identify your Audience
What type of content are you including in your blog? If it’s a pet blog, you’re looking for an audience of pet owners. If it’s a home DIY blog, look for homeowners.
Any blog you create has a specific audience that will read and appreciate the information. Here are a few tips to find that audience!
Keep track of who’s interacting with your content
If you’re getting a lot of comments from 20 to 30-year-old females, you’ve found your audience. It’s important to keep track of who looks at your content.
It might be an audience you never thought about marketing to before.
Check out similar blogs
One simple way to identify the right audience for you is by checking out similar blogs. Whichever audience that blog reaches out to might look for additional content. That’s where you come in.
Consider partnering with an existing blog to create some joint content for that audience. The possibilities are endless.
Get Involved on Social Media
There are a ton of groups on social media looking for unique content. This gives you the opportunity to conduct some market research. Who joined the group looking for content that you could provide?
This also gives you free marketing opportunities.
Reach out to your Audience
Marketing to your audience has become so much easier in the digital age.
Post a link to your blog on social media. Share it to Facebook groups that are interested in the same content. Start small.
Advertisements have gotten a lot easier to buy and place. The next time your target audience is scrolling through their Instagram feed, they just might see one of your ads.
Consider investing in an ad or two.
As mentioned before, a collaboration with a fellow blogger would help you find and reach out to your audience.
This way, both of you are getting page views. It’s a win-win situation.
How did you find the right audience for your blog?