Social media can be an excellent way to market your blog and attract new readers. Use these tips to convert your social media followers into loyal readers.
Building up your social media presence is a superb way to interact and engage with your readers. However, you may find that many of your followers on social media aren’t avid readers of your blog. This is especially true if you are only talking about your blog on your personal social media accounts. Rather than create a new account for your blog, use your established following to turn followers into readers.
Attract Followers and Interact With Them Daily
If you don’t have a significant following on social media yet, that’s all right. You can start building one up to establish a base of followers who will convert to avid blog readers. The more people you follow on social media, the more followers you will attract. Start following people within your blogging niche, the industry, or anyone you think seems interesting. Another key to attracting followers is your activity. You should take as much time as you can to be active on social media.
Once you’re on your way to building up a group of followers on social media, you need to give them a reason to continue to follow and interact with you. This is the fun part of converting your social media followers into readers. Engage with your followers by commenting, liking, and sharing their various social media posts. Do your part to both take part in and start friendly conversations on social media. Talk about things both inside and outside your blogging niche with your followers.
Share Your Content Sparingly
Once some bloggers discover social media’s effectiveness to convert followers into readers, they go a little overboard with the blog post sharing, which is a guaranteed way to lose both followers and readers. While social media is a wonderful place for self-promotion, it shouldn’t be the only activity that people or your followers see on your feed. Spamming followers that you hope to convert to readers with your content non-stop is a sure-fire way to ensure they never read your blog and hit the unfollow button.
While there is no hard and fast rule for self-promotion on social media, less will always be more. If you’re a daily blogger, try to pick one or two posts at most to showcase to your followers on social media. Try to spread out your self-promotion posts throughout the week, so your followers don’t feel too much pressure to become readers or keep up with your every blog post. Again, you need to be posting other content and interacting with your followers instead of just chatting about your blog.
Give Them a Reason to Want to Be a Follower and Reader
In a perfect world, all followers would convert to readers and vice versa. However, this usually isn’t the case for most bloggers. Still, it’s worth a shot, and you can tackle it if you’re dedicated. You want to provide both followers and readers with exclusive content they can’t get anywhere else. You want them to feel noticed, appreciated, and important, which you can accomplish through consistent interaction and engagement.
Offer your thoughts, opinions, experiences, and knowledge on social media. Make your followers feel like they made the right choice by deciding to follow you. Engage with their content and show them you want to hear more from them on social media. Interacting with your followers in this way over time will significantly increase the odds they decide to become readers of your blog. Authenticity is key here. If you aren’t authentic, you’ll lose both followers and readers.
Social media is a powerful tool that bloggers can use to convert followers into readers. Regular engagement and interaction online can help prompt followers to read your blog. However, spamming or too much self-promotion will squash any chance you have of gaining new readers.