In the information age, it’s important for any new writer to know how to promote their content online. One of the best ways to do this as a content creator is to start a blog.
Provide links to your content store
If you’re a content creator trying to break into a business, it may be difficult to catch the eye of new customers.
Your blog is a good place to advertise yourself. If you have an Etsy shop, or books for sale on Amazon, make sure the links to those pages are prominently displayed on your blog.
Provide links to social media
Likewise, display the links to your important social media on your blog. That way, people who stumble onto your blog can easily reach your social media and get to know you and your content better.
It will also help if you can start a mailing list for your blog. This will allow you to stay in touch with your regular followers and let them know about new content or upcoming events.
Show off your best content on your blog
If you have a short story you’re really proud of, put that up on your blog. Post the first chapter of the book, or a cast of characters.
If you’re an artist, images of your best work will give your blog some color and pique your audience’s interest in your content.
If readers can get a small taste of what you do, they’ll want to see more.
Show your personality
Let your audience get to know you, as a person and a creator.
It’s not always a good idea to talk too much about your personal life. A good blog focuses on its niche, and your niche is your content.
But if your audience can put a face to the creator whose content they’re consuming, they might be more likely to come back.
Be friendly. Thank commenters for positive feedback and answer any questions they might have.
If you’re on WordPress, it might not hurt to seek like-minded people and check out their blogs. If you can build connections with your audience, you’ll get more clicks.
Think of your blog as another project
Not everyone is good at being online. You may have trouble promoting yourself. Or you may be the sort of person who can’t manage a schedule. If so, keeping a blog may be difficult for you.
When comes down to it, though, there’s an art to keeping a good blog. As with any art form, there will be parts you want to skip. These parts aren’t fun, but you can’t avoid them.
When the hard parts of creating content are over, you might find that you enjoy writing posts or making your blog a colorful space. Treat the blog like any other project, and you’ll want to make it the best blog it can be.
If you’re having trouble starting your blog, there are plenty of resources on the internet to help you figure it out.