When you start a blog, you’ll have a full page of blog analytics to look over and interpret. Here are the 4 most important analytics for blog growth.
Whether you’re new to blogging or already have an established blog, blog analytics are essential for blog growth. Interpreting blog analytics will help you change your content, keywords, marketing strategies, and blogging schedule. These changes will lead to more blog growth, an increase in site traffic, and more. Here are the top analytics you must interpret.
Blog Analytic for Growth #1: Traffic Sources
When you want to expand your new or existing blog, you need to interpret the traffic sources as analytics. This analytic will help you determine where your traffic is coming from, and what traffic sources need more attention. Ideally, you’ll want to be getting traffic to your blog from various online sources to ensure you’re getting a diverse range of readers and doing an effective job of marketing your blog.
If you notice that most of your traffic is coming from one dominant source, don’t panic! You can make plenty of minor changes to help diversify your traffic sources and grow your blog. First, create several social media accounts just for marketing and building your blog. Second, you can advertise your blog on your own personal social media account. Another tactic is to connect with other bloggers on social media to help get your content out there.
Blog Analytic for Growth #2: News Versus Returning Visitors
Another helpful blog analytic that many blogging sites provide is the percentage of your blog’s new visitors versus the percentage that are returning visitors. Both blog analytics are essential for growing the reach of your blog. If you’re just starting, you can interpret a wealth of new visitors as a sign that you’re doing an adequate job attracting readers and marketing your blog. However, this analytic will have a different interpretation for established bloggers.
While new visitors are always a pleasant sign for those looking to grow their existing blog, you don’t want the bulk of your blog traffic coming from new visitors. This analytic would mean that although you’re getting readers to your site, they will not come back for more content after their initial visit. You can help to improve the number of returning visitors you have to your blog by continually putting out fresh, high-quality content. If this analytic isn’t where you want it to be, don’t interpret it to mean failure. Instead, use it to improve your blog and grow a more dedicated readership.
Blog Analytic for Growth #3: Length of Visiting Session
You can use this analytic to interpret how user-friendly your site is and see whether visitors to your blog are reading multiple posts while there. Ideally, for growth, you want readers who take the time to check out your blog to spend several minutes reading numerous posts. However, people are busy. You can’t expect that every visitor to your blog will have 10 or 15 minutes to spend reading through your content. If on average, this blog analytic is going down, you need to reevaluate your blogging process.
You can interpret short visiting sessions to mean that your blog either isn’t user-friendly or isn’t providing readers with the content they want. Both are issues that you can address and fix to help promote the growth of your blog. To make your site more user friendly, you can change the layout and design of your blog. You can also make your blog more mobile-friendly, as most people are reading blogs on their phones these days. Improve the quality, detail, and formatting of your blog posts to ensure readers find what they’re looking for when visiting your blog.
Blog Analytic for Growth #4: Timing of Posting
This helpful blog analytic can help you establish a blogging schedule if you don’t already have one, or tweak your existing plan to increase traffic to your blog. Most blogging sites will show you which days of the week bring the most traffic to your blog. You can view which times of the day on which days of the week are the “perfect” time to put out content. While these analytics may change during the holidays, mostly, they will remain consistent.
If you notice your current blogging schedule isn’t matching up with when your site gets the most traffic, don’t stress too much or interpret this as a significant issue. You can rectify this negative analytic and turn things around to increase your blog’s growth relatively easily. If possible, plan your blogging around the more popular days and times. If this isn’t a viable option, you can schedule your content to go out during these peak traffic times.
There are a ton of different blog analytics that you can look over and interpret to raise site traffic. The more traffic your site gets, the faster it will grow. Which, if you’re blogging for profit or business, matters. You can interpret these 4 blog analytics to help raise your traffic and improve.