Do you want your blog to stand out? Purple is power. It demands respect. This is the color your standout blog has been searching for all along.

Lavender flowers are the perfect example of the color purple's power. This is a soothing flower, that also draws attention.
The color purple will bring respect to your blog.
Photo by Daiga Ellaby on Unsplash

Why Choose Purple?

Purple is a color that many viewers flock to. The tricky part is how to use this color. If it’s not clear what emotion the viewers should feel right away on your blog, they might make their own conclusions. Spell it out. A specific shade of purple, paired with a picture of a bunny and the words ‘happy’ and ‘summer’ will give your viewers a hint. The color purple demands respect, but it also gives off added emotions that aren’t always positive.

“Finally, the color purple elicited the feelings of relaxation and calmness, followed by happiness, sadness, tiredness, power, fear, boredom, excitement, and comfort.” – NAz, K. A. Y. A., and Helena Epps. “Relationship between color and emotion: A study of college students.” College Student J 38.3 (2004): 396.

You can use the color purple to bring out different emotions within your viewers. It all comes down to how you use it. Do you want them to feel comforted? Then it would help if you used a calming shade of purple with comforting words. Associate purple with keywords, graphics, and complementary colors to cement the feeling you’re looking for.

Lighter shades of the color purple, like this group of purple clouds, brings out happiness in viewers.
Use lighter colors of purple to create a cheerful tone that attracts viewers.
Photo by eberhard grossgasteiger on Unsplash

What’s Purple Associated With?

You may have an idea in your head of what the color purple represents. Put that idea away. You have the power to create your own definition of purple. Many people connect it to royalty, while some relate it to nature. Others think of magic when they think of the color purple. No matter the topic of your blog, purple will strengthen it and give it some much-needed power.

“I had anticipated a royal interpretation of purple, but interestingly enough, interpretations of a royal connection to purple were outnumbered by the mystical, spiritual, and paranormal by approximately ten-to-one.” – Bellantoni, Patti. If it’s purple, someone’s gonna die: the power of color in visual storytelling. CRC Press, 2012.

There are many meanings to this versatile color. From wisdom to wizardry, you can create a brand. The lighter shades of purple seem to create a happier feeling, while the darker shades bring out sadness and despair. Be careful when you pick the shade you plan to use for your blog. Make sure it fits your theme and meaning. Here are a few meanings associated with the color purple:

  • Royalty
  • Luxury
  • Ambition
  • Extravagance
  • Magic
  • Loyalty
  • Power
  • Wealth
  • Wisdom
  • Creativity

For more information on the color purple’s meaning, visit color psychology.

What Kind of Blog Fits A Purple Theme?

Think about brands that use the color purple. Wonka. Cadbury. Hallmark. These brands bring us to a place of happiness and comfort. For some of us, it immediately transports us back to our childhood. That’s what the color purple has the power to do. Create a business that means more than the words on the page. Use the color purple to access emotion.

Every blog can use the color purple, which is what’s so great about this dominant color. You don’t have to blog about the royal family to use purple. It can represent fashion, cooking, farming, etc. This color fits every topic. Get some respect for your blog by adding a little purple.