Passion. Love. Anger. The color red can communicate many emotions, all of them compelling. Viewers will notice if you add this bold color to your blog. 

Get your viewers to do a double-take. The boldness and power of the color red is the perfect way to do that.
Get your viewers to do a double-take. The boldness and power of the color red is the perfect way to do that.
Photo by Henry & Co. on Unsplash

Bold Color, Bold Blog

If you want viewers to notice your blog, the color red will help. It’s a dominant color that pops in a word of everyday color. There are specific blogs that need the color red. Blogs about love, athletics, or food should use red to get their message across.

The red color stimulates appetite because of its effect on our metabolism, making red a popular color choice among fast-food restaurants. – Satyendra Singh (University of Winnipeg)

According to color psychology, red can increase human metabolism, respiration rate, and blood pressure. That’s a powerful color. It doesn’t just affect us emotionally. It also affects us physically.

Consider companies that use red. Netflix. YouTube. Target. These are bold companies that consumers look to first when they need something. Maybe their color choice helped them get to the top. Why not try it with your blog?

Don’t Overpower Your Blog

Red is a powerful color. That much is clear. However, the color red also has a few negative traits. Anger and defiance come to mind. Most of the time, neither of those traits represent the content in your blog. Be careful about how you use red. It’s easy to include the color negatively and not realize it.

Decide what emotion you’re trying to portray by using red and go all in. Use words and graphics that make the feeling clear. Instead of using a dark shade of red and writing an article about being in a relationship, you might use a light shade of red to portray the benefits of love. Don’t forget, red is power. You’re in charge of how you use that power.

Emotions the Color Red Represents:

  • Rage
  • Impulse
  • Desire
  • Energy
  • Love
  • Courage
  • Aggression
  • Danger

For more information on the meaning of the color red, visit color psychology.

The color red emits power, which is exactly what your blog needs.
The color red emits power, which is exactly what your blog needs.
Photo by Alexander Mils from Pexels

Why Red Is the Perfect Color for You

If your blog demands attention, you need to use a color with power. Red is the color for you. Show viewers that your blog is important. You have something to say, and people will listen.

In the arena of sports, the color red has been proven to put athletes at a distinct advantage. – Cassidy Williams (Samford University)

They have proven that red can give you an advantage. That’s what you need for blogging in today’s high-stakes internet game. Give yourself that edge – use red.