Today you can search online for anything and everything. But to find something, you need to search for it correctly. Search Engine Optimization, SEO, marketing has shaped today’s blogging. Here’s why.

A laptop screen that says SEO Marketing.
Why does SEO matter in blogging?
Original photo from canva.com. Graphic by Haydee Vanegas.

Almost everything is online nowadays, but you have to know how to look for it. The best way to look for something is through search engines, also known as browsers. Our search browsers do all the hard work and search the web to find the best results for what we’ve typed.

Make sure your articles are Search Engine Optimized to make sure they appear more frequently in search engine results. But how can you do that when you don’t even know what SEO is? Or why it’s so important to blogging specifically? That’s where I come in! To tell you all about why SEO is crucial to blogging and marketing.

What is SEO Marketing?

What is Search Engine Optimization, aka SEO?
What is Search Engine Optimization, aka SEO?
Original photo from canva.com. Graphic by Haydee Vanegas.

SEO marketing is achieving traffic and visibility from search engines. In that way, SEO marketing is an effective way to grow your business because it makes sure you appear higher on search engine results pages. When a search engine finds the same keywords on your website that someone has searched, that’s SEO marketing working to your advantage.

SEO increases the ability of a webpage to get organic traffic from search engine results pages. If your website is “easy to read” for the search engine and contains lots of keywords, you rank higher in the results, and that’s why SEO marketing matters so much. It brings more people to your website, and more people means more business.

How Does SEO Marketing Effect Blogging?

The more you use SEO marketing, the higher your blog ranks.
The more you use SEO marketing, the higher your blog ranks.
Original photo from canva.com. Graphic by Haydee Vanegas.

Now, in blogging, Search Engine Optimization marketing is a valuable tool. Let’s start with the fact that it allows your blog to have relevant content. Thanks to SEO marketing, you know what readers are searching for exactly. So you can write content that’s relevant and well-received.

One of the most important things about blogging is having an audience. You can’t blog if there isn’t someone to read your blog! Writing with SEO is a superb way to bring people to your blog. It allows you to rank higher in search engine results pages, which gives you a bigger chance to have your blog read regularly.


So, now you have the basics of SEO marketing. What it is and why it matters when you blog. But SEO marketing is so much more than just that! There’s an entire world to discover for SEO marketing, especially for bloggers. Check out our other great articles about the dos and don’ts of SEO!