Whether or not to sell merchandise can be a big decision for bloggers. Venturing into the e-commerce world can be risky, yet highly lucrative. Here’s why.

Should you sell merchandise on your blog? Find out whether you're ready to enter the e-commerce world.
Should you sell merchandise on your blog? Find out whether you’re ready to enter the e-commerce world.
Image by mohamed Hassan from Pixabay

Selling merchandise on a blog is an enormous investment for bloggers in both time and money. If you don’t know anyone who’s done it before, it’s difficult to tell when the best time is for you to enter the e-commerce market. Here, we’ll consider factors that will determine if you’re ready to sell merchandise on your blog.

Do You Have Dedicated Blog Readers?

Selling blog merchandise shouldn’t be a rushed decision, especially without weighing all the variables. First, do you have a dedicated readership that continues to come back to your blog for more content? Have you built up a social media or a devoted following centered on your blog? Are you readers telling everyone they know how great your blog is?

If the answer to these questions is yes, you may be ready to venture into the e-commerce world. A dedicated readership willing to help promote your merchandise is an excellent start. However, it’s not the only factor to consider.

You also need to ask yourself and your readers if they are willing to buy merchandise from you. And, if so, what type of merchandise they’d like to see. If your readers aren’t up for it, they’ll tell you. Then, at least you know where to start to make your blog merchandise and e-commerce dreams happen.

Are Your Finances in Good Standing?

Your current financial situation will have a significant impact on if now is the right time to sell blog merchandise.
Your current financial situation will have a significant impact on if now is the right time to sell blog merchandise.
Image by Steve Buissinne from Pixabay

You don’t want to take on the financial risk of selling blog merchandise if you’re already on shaky financial ground or have little disposable income to spare. While you may believe in your merchandise and e-commerce skills, none of that matters if you don’t have the actual money to invest in selling merchandise.

Consider your credit history, current bills, and how much money you have in your savings account. Selling merchandise on your blog may require you to take out a loan, so prepare with a well-thought out financial plan when you approach lenders or banks.

If you have any e-commerce knowledge or experience, showcase that when looking for funding to support your blog merchandise endeavor. If you don’t have an e-commerce knowledge, try to find an investment or business partner who does. Their partnership can help increase the odds that selling blog merchandise is both successful and profitable.

Is Your Blog Already Profitable?

If you’re already earning a profitable income from your blog, you’re in a much better situation to enter the e-commerce market. You can use your blog profits to help start and fund your blog merchandise. Plus, selling blog merchandise can help make your blog an even more attractive investment for potential advertisers.

For those who have both a profitable blog and a day job, deciding to sell merchandise isn’t that risky. If your blog isn’t yet profitable, now probably isn’t the best time for you to enter the e-commerce world of merchandise.

On the flip side, you also need to be cautious if you earn your living solely from your blog and are looking to invest a sizeable chunk of this profit into selling blog merchandise. While the rewards may sound great, there’s never a guarantee. A profitable blog doesn’t mean a profitable e-commerce venture.


When you’re on the fence about selling merchandise on your blog, consider the above factors. Having a well-established, profitable blog with dedicated readers willing to buy merchandise is the ideal situation you want to have as a blogger. The decision to enter the e-commerce market and sell merchandise is big, so don’t rush into anything until you’re sure.