Having trouble getting clicks on your blog? The secret may lie in getting the little details right. Here’s how to use fonts and colors to improve the appeal of your blog.

Use fonts and colors to your advantage while setting up your blog.
Use fonts and colors to your advantage while setting up your blog.
Image free from Freepik

Color psychology is a funny thing. It shouldn’t make sense that a certain color or the shape of a letter could mean something, but it’s possible to send a message with the fonts and colors on your blog and your content. Here’s the impact of fonts and colors to make your blog more attractive to viewers.

What Sort of Image Do You Want For Your Blog?

Before you decide on your fonts and colors, it’s important to know what sort of image you’re trying to create with your blog. How do you want your blog’s audience to think of you? After deciding on an image, look for colors or fonts that will help evoke that image. In this article, I’ve included some basics.

Connotations of Fonts

According to this blog, Serif fonts suggest tradition, respectability and stability. That’s why Times New Roman is so popular for journalists or students writing papers. If you’re starting a writing blog or a platform for your business, try a font like Times New Roman, Trajan or Cambria.

Sans-serif fonts make for a no-nonsense, modern image. Sans-serif fonts like Helvetica or Calibri are also good for easy reading. Italics and cursive fonts are good for projecting a creative, aesthetic image. If you’re running an art blog or a fashion blog, try going for a font like Corsiva or Sacramento.

Fonts and colors are important in suggesting a certain image.
Fonts and colors are important in suggesting a certain image.
Photo by Designecologist from Pexels

Connotations of Colors

Colors have different connotations across many distinct cultures. In Western cultures, however, most colors have a variety of set connotations. Here are four commonly used colors and their connotations:

  • Red might be suitable for a cooking blog since there’s evidence that seeing the color red encourages appetite. It also has connotations of danger, excitement and boldness. However, too much red can also be an eyesore, so it’s best to use it sparingly if you’re using it in website design.
  • Green has a connotation of both nature and money. It also invokes a sense of growth and health, which may make a good theme for a health or fitness blog. Green is relatively easy on the eyes, and may make for a pleasant background.
Colors have different connotations.
Colors have different connotations.
Photo by Karolina Grabowska from Pexels
  • Blue usually has connotations of trust, serenity and calm. This may make a good theme if you want your blog to have a non-nonsense, professional image without seeming bland or foreboding.
  • Purple has ties with royalty and luxury, but also wisdom and creativity. This may make a good theme if you’re running an art or fashion blog.

Color psychology focuses on finding the connotations of distinct colors to help people and businesses use them to their advantage. Fonts don’t have the same psychology to prove their impact, but definitely suggest a certain image when used properly. Did this article make you change your blog fonts or colors? Let me know in the comments!