Is your blog set up as an extension of yourself? Here are some helpful tips to help you improve your personal brand through your blog.
Finding a niche can either be the easiest or most difficult aspect of starting a blog. Your niche says everything about your blog and the audience you’re trying to attract.
Personal branding is bigger now than ever, especially with the added component of social media. So what does your personal brand have to do with your blog? Everything!
When I first started my blog, I knew exactly who my targeted audience was, as well as my niche. For me, that part was easy.
However, I wanted more for my blog. It was an extension of who I was and I wanted to take the time to connect it to my personal brand.
It took relaunching, rebranding, creating a new logo, and all sorts of hard work. It has finally gotten to a point where readers know me based on my blog.
If you are looking at rebranding and setting up your personal brand in connection with your blog, here are some tips to get you started.
Embrace Your Personal Brand by Developing an Online Presence
When I first started my blog, I decided I wanted to go by a nickname rather than my actual name. This helped keep my privacy while also developing a persona for my niche blog!
This transcended to social media pages and allowed people to connect with my online persona on a personal level.
Align the “about me” section on your blog to the online presence you have created. Make sure your bios represent who you are and what your blog is about.
When your readers feel like they know you, they will engage more often.
Create a Color Palette That Represents You and Your Personal Brand
When you create a color palette for your blog and stick with it, it really sets you apart from others.
Though many might not want to be stuck with a set of colors, having a set color pallette can have an immediate impact on one of your followers.
Imagine scrolling through the hundreds of photos on Instagram when a bright pink color is consistently popping up.
This color will become an association to you and your brand making followers instantly think of you when they see it – regardless of if you posted it or not.
Be Consistent on Your Blog and With Your Brand
With everything you do, be consistent.
This allows readers and followers to trust you. Rely on a content schedule and write posts in advance to stick with this schedule.
Publish your posts at the same time on the same day each week. It might seem like a little thing, but it’s the little things that make the biggest impact.
Readers will start to learn your schedule and will be ready to read your latest post before it even goes live!
Be consistent with your online presence. Maintain the same voice across all social platforms and your blog. This allows a reader to know it’s your writing without needing to be told.
Your blog says more about you than you think. Take the time to create a blog that is an extension of who you are and what you want your personal brand to be.
These small steps to personal branding on your blog can really impact your readership in a positive way. Allow your audience to get to know you, your brand, and your voice.