Never let your viewers forget about your blog. Send out a weekly newsletter. Include enough information to get people excited about what’s to come in your blog.
What’s in a Weekly Newsletter?
Ultimately, you have the final say of what goes in your newsletter. You want it to differ from your competitors. You also need to include anything important coming up for your blog.
Once you publish a weekly newsletter and establish a routine, it will become a second-nature to you. That’s why it’s important to start strong. Create a message. Always include pictures and other visual media. Your blog’s name, upcoming content and contact information also need to be in your weekly newsletter.
How Do You Get Your Newsletter to Your Viewers?
You need your viewers to sign-up for your weekly newsletters. On many websites and blogs, you’ll see a spot for viewers to type in their information for email updates. Most people won’t voluntarily sign-up. You need to be creative with it.
If you are selling a product on your blog, give your viewers a coupon once they sign-up for your weekly newsletters. It has to benefit them. Start a contest and announce that you will reveal the winner in one of the weekly newsletters. That’s how you’ll get people to sign up for your updates and keep them reading every week.
Keep Your Viewers Invested
Eventually, your viewers are most likely going to become bored with your weekly newsletter. They’ll end up in the place all email’s go to die. The spam folder. You don’t want that to happen. Trust me.
Mix up your newsletters every once in a while. Make them interactive, so your viewers always feel involved. Be three steps ahead at all times. Give a viewer shout-out every week. You can even change the way the newsletter looks to keep the viewers on their toes.
Any way you can separate yourself from the average newsletter, the better. Make it bold. Make it unique. Give your viewers a newsletter they will look forward to week after week.