If you’re trying to make it as a freelance writer, you may feel lost. Use these tips to market yourself on job sites full of opportunities and writing positions.

Use these tips to market yourself as a freelance writer on popular job sites.
Use these tips to market yourself as a freelance writer on popular job sites.
Image by Ernesto Eslava from Pixabay

Establishing yourself in the writing industry is tough. Especially if you’re just starting off and don’t have tons of experience. Even marketing yourself as an excellent candidate for writing positions can feel impossible. Use these helpful tips to market yourself as a freelance writer on job sites and find the right job opportunity for your skillset.

#1 Freelance Writer Marketing Tip: Portfolios and Resumes

Regardless of how much or how little writing experience you have, you need the right documents to market yourself as a freelance writer on job sites. For most job opportunities, that means having a writing portfolio and a resume. While some writing positions may require cover letters, these will need to be personalized and tailored to the specific writing position you’re applying for. Therefore, you must write those as you go about applying for jobs.

Your writing portfolio is a superb way to market yourself as a skilled, talented, experienced, and dedicated freelance writer. You should include all pieces of writing here that you want recruiters for writing position to see. While some job opportunities may only ask for one or two writing samples, many will require you to submit a portfolio. Having one ready to go is an effortless way to market yourself as a freelance writer. A high-quality resume will also help set you apart from the competition on job sites in your hunt for writing positions.

#2 Freelance Writer Marketing Tip: Creating Job Site Profiles

Use job sites like LinkedIn to market yourself as a freelance writer and find writing positions to apply for.
Use job sites like LinkedIn to market yourself as a freelance writer and find writing positions to apply for.
Image by Pete Linforth from Pixabay

Once you’ve gotten your resume and writing portfolio ready to go, it’s time to create a professional profile on a variety of different job sites. There are several job sites out there for you to market yourself as a freelance writer. There are even writing specific job sites that offer a variety of different freelance and contract writing positions for passionate writers. However, there is something to be said for job sites that allow you to create a profile for recruiters and companies to look through.

The top job site for freelance writers to market themselves on is LinkedIn. This job site allows users to create a detailed profile showcasing their skill set, education, and job experience. Here, you won’t have any trouble marketing yourself as a freelance writer. You can upload a copy of your resume to feature on your profile, include a link to your writing portfolio, and post articles. LinkedIn also allows you to network with other writers and make connections within the writing community. Other job sites to check out include Indeed.com and ZipRecruiter.

#3 Freelance Writer Marketing Tip: Know Your Worth and Qualifications

Sometimes, the hardest part of marketing yourself as a freelance writer is knowing your worth and whether you’re qualified for the writing positions you’re qualifying for. While there are websites you can calculate how much they should pay you for writing position based on the positions you’re apply for and your years of experience, those number aren’t entirely accurate. It’s up to you to decide what you think your writing and time is worth. Don’t sell yourself short or expect to make thousands on your first writing position.

Speaking of worth, knowing how qualified you are for a job opportunity is also important. Marketing yourself as a freelance writer won’t be effective if you apply for writing positions that are out of your experience range. Luckily, jobs sites like LinkedIn will rate how qualified you are for a job out of 5 or 10 skills that the writing position requires. From there, you can apply exclusively for job opportunities that you feel your freelance writing skills and experience qualify you for.


When trying to market yourself as a freelance writer, it’s crucial that you stay hopeful and active on multiple different job sites. These job sites will allow you to find opportunities and writing positions that are exactly what you’re looking for. Go online today and start applying for your dream writing job!