Writing for the Web is its own art. Our attention spans have gotten shorter. We can easily become overwhelmed by long Web texts. Keep these things in mind when writing for the Web.
Capture the Reader’s Attention
Write to capture a distracted reader. The Web is full of information. People can look on any amount of Web pages for the same information.
The key is to make your content engaging. Writing for the Web means understanding what is interesting to a tech-savvy reader.
Write Short Sentences
People like short sentences. They are easy to decipher. Short sentences offer readability to a distracted Web reader. This shows you understand the reader.
The idea to remember when writing for the Web is “Don’t make me think!” Your consumer reads a ton of information on the Web. It should be easy to digest and decipher.
Use SEO-Friendly Words
Short words don’t have to be too easy to read, but it won’t hurt if your writing is at a fifth or sixth-grade level. People like to read the web as fast as possible. They’ll make time for a book if they want a literature piece.
If you’re worried about your vocabulary, don’t be. Write using the shortest words you can. You can be sophisticated when you write your novel. If you need to expand your web writing vocabulary for descriptive or SEO reasons, stick with short words.
Minimize Adverbs in Your Writing
Writing adverbs expands sentences. You want SEO and action when you’re writing for the web. Rather than write with an adverb or a compound verb, write a short and powerful word. Better yet, break up the sentence into more concise writing.
Remember that people want to read your article quickly. Everyone aspires to be a speed reader in this age. They’ve got social media and a million other things to attend to!
Write with a Ton of SEO-Optimized Headings
On the web, you need to write punchy and SEO-optimized headings. This is for both search engines and people. The amount of headings you write depends on the type of article you are writing. Consider writing an SEO-optimized heading every 100 to 300 words at most.
You’re probably getting the idea that you will need subheadings in order to do this. Writing with subheadings is an excellent idea for web content. People love to click on writing outlines as they carve time out of their busy day to search for information on the web.