Effective headings are key for drawing the reader in and keeping them interested. Plus, good quality headings help break your writing up and make it easier to read. Here are the top 6 ways to craft more effective headings.
#1 Be BIG and BOLD
By writing your headings in a large, bolder font, you can better grab the attention of your readers. Big, bolder headlines also break up your writing into sections. This makes your writing easier to digest.
You should also be big and bold with the wording of your headings. Be unique. Use your own writing voice to craft a personalized headline for your writing.
#2 Keywords and Topic
Your headings should be specific to your keywords and topic. This will help get your writing out to those seeking to learn more about your particular writing topic.
Fit as many relevant words into your headings as possible. The more keywords you use here, the better your SEO ranking will be.
#3 Short and Sweet
A good heading is short, direct, and eye-catching. While there is no word limit on headings, try your best to keep them concise.
Don’t beat around the bush or be unnecessarily wordy. Get to the point. You have plenty of room in the body of your writing to elaborate on the point(s) you make in your headings.
#4 Use Numbers
Inserting number anywhere is your writing is a great formatting tool. Number help to break things up and make your writing easier to read.
Numbers, however, aren’t just limited to lists of things. Numbers also includes facts, statistics, dates, etc. Inserting these into your headings show that you’ve done your research and know your information.
Plus, anytime you use facts or statistics, you can link to a reputable external website.
#5 Use Emotion
Your headings need to resonate with the reader, entice them to continue reading your article. So, don’t use bland or flat headings.
To add emotion to your headings, choose more intense adverbs or adjectives. You can add exclamation points or all-caps words when appropriate.
#6 Know Your Audience
Knowing your audience will help you come up with more effective and appealing headings. Alter your heading structure or word choice so it stands out to the readers you’re looking to attract.
By tailoring your headings to your audience, you’ll be able to better build a dedicated readership. And dedicated readers will continue to read your writing and share it with others.
Coming up with attention-grabbing headlines is all in the detail and structure. Take your time. Be precise. If you need help, use a headline analyzing tool.